The Dos & Don’ts of Hashtags
Hashtags weave individual comments together to form a bigger-picture perspective on a given topic. They reveal to us what people are talking about and – in turn – what matters most to them. As a...
View ArticleForget What You’ve Heard… Social Media is About Building Relationships
It’s easy to get caught up in all the hoopla surrounding social media marketing. Things like monitoring the changes in Facebook’s EdgeRank or Pinterest’s ever-changing contest rules can be...
View ArticleThe Difference Between Automation & Scheduling in Social Media
Do you automate your social media updates? Or do you schedule your updates? If do you one or both, you’re not alone. The two methods sound similar, but there is a difference. The distinction may sound...
View ArticleTagging Links to Track Your Various Social Efforts
Many clients ask why they should bother tagging their social media marketing links when Google Analytics “buckets” traffic from the social source. The answer is: you likely have a lot of different...
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Social Media Strategy for Total Web Presence Management
When reviewing a company’s social media strategy, marketers far too often focus only on what occurs in a platform like Facebook, rather than the entire digital ecosystem. For example, attention is...
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Content Curation Ideas for Your Social Channels
Coming up with content for your social media channels can be a challenge. You don’t want to post just for posting sake but rather post informative news about your company or industry, or share content...
View ArticleThree Goals of Social Media Marketing and Tips to Tracking Them
Do you have a goal that you’ve been trying to reach with your social media marketing efforts but aren’t sure what metrics to track? Or are you trying to “prove” the viability of your company’s social...
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